Background, Research, Personas & Screens
BusinessIQ is an application that allows companies to pull credit reports on other companies that they want to do business with.
BusinessIQ is an application that allows companies to pull credit reports on other companies that they want to do business with.
BusinessIQ was an 8 year old application that needed an updated user interface. The goal was to update not just the look and feel of the application—but to also migrate the front-end code over to Angular, and improve the overall user experiance.
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I traveled across the U.S. visiting Experian's clients, both big and small, to discover why they use BIQ to inform me on design decisions I should make for the overall redesign. I had the opportunity to build empathy by sitting in on a Credit Analyst's typical workday, discover compensating behaviors, and demo designs to gauge interest and usability.
"I want to write a policy as quickly and accurately as possible."
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"Innovation needs to be managed like anything else - acccountable and measurable."
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In conjunction with Google Material, we coordinated with other departments within Experian and created a design system we call EDS. It contains requirements on commonly used components, design principles and an accessibility guide.
