Global Hackathon Winning Project

I submitted a hackathon project and won the global competition within the company. The idea pertains to helping underserved communities create businesses using their crypto assets.

63% Increase

Cryptocurrency ownership soared in 2020 alone.

Favors knowledge over privilage

Crypto is accessible. It opens up banking to people who don't have access to traditional banking.

$14MM

They could use not just the credit score, but also the transaction data from customers and other businesses.

Background

There's unmet banking needs and access to credit for underserved communities. This might be people that don’t trust large banks due to systematic problems or manage low income using other means. Small Business Owners are working to navigate through crypto uncertainties and find ways to use this to reach new customers and maximize investment.

Primary Personas

Small Business Owner

"I want to build business credit with my crypto assets."

Individual Investor

"It'd be great to use my crypto for regular transactions."

Crypto Newcomer

"I want to invest in crypto, but I'm too intimidated."

Proposed Solution

Allow experian customers to use a wallet that let's them start a business credit line, transact with their customers who have credit, and start investing in crypto with the trusted experian brand name.